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This expert-level course, designed for advanced students, delves into the niche sectors of luxury travel and event planning, with a specialized focus on Florida's offerings. It explores luxury resorts, high-end experiences, major events, and cultural festivals in Florida, equipping students with the knowledge and skills to cater to high-end clients and large-scale event planning.

Course Summary: In TRVL 301, students will delve into the realm of luxury travel and event planning. They will study high-end experiences, luxury accommodations, special events, and cultural festivals that make Florida a top destination for upscale and event travel. The course includes theoretical knowledge, practical exercises, expert-led sessions, and a final project.

Course Objectives:

  1. Gain expertise in luxury travel planning and event management
  2. Learn about Florida's luxury resorts, experiences, and major events
  3. Understand the needs and expectations of luxury and event travel clients
  4. Develop skills to design personalized luxury itineraries and event plans
  5. Apply learned concepts to design a comprehensive luxury travel or event plan for a hypothetical client

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